Sammy Moonen

Fashion & Branding

Main Focus: Concept Development, Forecasting, Producer

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Olfactive branding - scent as a branding tool

Smell is the sole remaining sense that directly influences how a brand is being perceived. My method translates fashion brands into scents. In this case, AMFI’s brand essence is translated into a scent identity.

A translation method and scent for AMFI.

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