Puck Verheul

Fashion & Branding

Main Focus: Concept Development, Identity, Film & Visualisation

“Auster” by Ann Demeulemeester is a scent extension series fused in the jewellery line. Inspired by the brand its everlasting muses Patti Smith and Robert Mapplethorpe, when they were “Just Kids”. It features a henna-based fragrance encased in a jewel, which makes scent appear on the skin and again disappear.




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