International Fashion & Branding
Main Focus: Concept Development, Marketing Communication, Strategy, Identity, Film & Visualisation
Loewe Grow is a brand extension for the luxury leather brand Loewe. It introduces a new product line to the leather market: bags made from mycelium leather. This innovative material, grown from mushrooms in a laboratory, is not only completely sustainable, but it also allows us to rethink the way we produce and use our products. Loewe Grow invites us to look at the moment of creation with a different, more mindful pair of eyes.