Melinda Dekker

Fashion & Branding

Main Focus: Concept Development, Identity


“An omni-channel journey for Son of a Tailor that serves to spark & inspire The Young Urban Entrepreneur”.
“Be a modern tailor” is a digital reinterpretation of tailoring. By digitalzing the interaction between the target group and the brand, both offline and online we aim to create a longterm relationship with ‘The Young Urban Entrepreneur’. We do this by emphasising ‘the exclusivity’ of a custom-made and designed T-shirt. ‘Find your exclusivity in a unique custom-made garment’



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