Fashion & Branding
Main Focus: Concept Development, Sustainability, Identity, Film & Visualisation
Adidas Equestrian is the concept for the fashionable equestrian to strengthen the natural bond with her horse in- and outside of the stables. The concept is based on the natural connection between the equestrian and her horse. It is about mutual understanding and trust. She builds this strong bond by feeling and understanding her horse. Introducing a casual equestrian sportswear collection with comfortable pieces to ride and train in. The clothing will help the equestrian to get closer to her horse and be stronger together as a team.