International Fashion & Branding
Main Focus: Identity, Film & Visualisation, Copy Writing
Reclaiming Playboys identity as a trailblazer in sexual liberation.
Try as you might, It’s hard to make people get to really know a brand when they think they already know it. Which is why I’ve literally hit re-fresh on Playboys fight for sex and started Play. Tapping into how social media is shifting the way Generation Z consumes sex, Play encourages leading authentic, healthy and informed sex lives. It is as educational as it is salacious.