International Fashion & Branding
Main Focus: Marketing Communication, Strategy, Film & Visualisation
Uniqlo Q-lab – Innovation Lab and Communication Strategy. Uniqlo Q-lab is a clothing innovation lab that designs for disability to find solutions that benefit everyone. It is not only a strategic tool to set Uniqlo apart from its fast fashion competitors but also the centre point of Uniqlo's new brand awareness campaign #UniqlySatisfying.